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Vulcan, whole no. 5, January 1944
Page 20
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THE FORGE READER SECTION Gerry de la Ree, Jr. 9 Bogert Place Westwood, N.J. The fourth issue of THE VULCAN arrived today. It was indeed an improvement in several ways over the first three numbers. It's a pity that such an improved makeup had to be spoiled by poor reproduction, which after all, is the fault of the hecto, not uoi... Going through it item by item, I would rate the issue as follows; 6. ROBOMAGEDDON-- 5, ARE YOU INTERESTED-- 8, CLUB LIBRARY-- 3, MEMOIRS [??] FAN-- 7, FROM G. H. Q.-- 7, COLORED BALCONY-- 8. Artwork as a whole-- 5. The printed table of contents was an excellent addition to the magazine and if possible I would attempt to continue this practice. A printed head for the cover might also be an improvement. The headings for the various articles and departments were fairly good, altho blurred because of the hecto. The art work is definitely better. The illustrations on pages 6, 8, and 18 seem to be the best, but the back cover is also good. The cover is not so good, and you would have been better off with any other illus in the ish for a front cover than what you did use. It was neat, however. I was surprised to see Miller's piece from SUN SPOTS reprinted. I remember that you asked me if you could reprint some of SSp material, I had completely forgotten about it... The letter section was interesting especially Edward Conner's little pop-off about AMAZING and ASTOUNDING. I don't think so much of Conner's system of guaging [sic] the respective popularity of the two mags. I know it for a fact that about two years ago, AMAZING was outselling AST each month. Perhaps the tide has turned more recently; I cannot prove that it has or hasn't and neither can Conner. UNKNOWN has fallen by the wayside because of the paper shortage. But is that the only reason? If UNK had any kind of a circulation, don't you think that Street and Smith would cut out some less popular mag and retain the other? Jumping to conclusions, I would say that Unk has become less and less popular the last few years and that AST is also on the downgrade. Don't get me wrong now, I'm not saying that the Ziff-Davis mags are going up all this time, for most assuredly the [sic] are not, BUT, doing a little guessing, I would venture the opinion that AMAZ is still outselling AST, despite MR. Conner's infalible [sic] system of canvassing a number of Chicago newsstands. Page 20
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THE FORGE READER SECTION Gerry de la Ree, Jr. 9 Bogert Place Westwood, N.J. The fourth issue of THE VULCAN arrived today. It was indeed an improvement in several ways over the first three numbers. It's a pity that such an improved makeup had to be spoiled by poor reproduction, which after all, is the fault of the hecto, not uoi... Going through it item by item, I would rate the issue as follows; 6. ROBOMAGEDDON-- 5, ARE YOU INTERESTED-- 8, CLUB LIBRARY-- 3, MEMOIRS [??] FAN-- 7, FROM G. H. Q.-- 7, COLORED BALCONY-- 8. Artwork as a whole-- 5. The printed table of contents was an excellent addition to the magazine and if possible I would attempt to continue this practice. A printed head for the cover might also be an improvement. The headings for the various articles and departments were fairly good, altho blurred because of the hecto. The art work is definitely better. The illustrations on pages 6, 8, and 18 seem to be the best, but the back cover is also good. The cover is not so good, and you would have been better off with any other illus in the ish for a front cover than what you did use. It was neat, however. I was surprised to see Miller's piece from SUN SPOTS reprinted. I remember that you asked me if you could reprint some of SSp material, I had completely forgotten about it... The letter section was interesting especially Edward Conner's little pop-off about AMAZING and ASTOUNDING. I don't think so much of Conner's system of guaging [sic] the respective popularity of the two mags. I know it for a fact that about two years ago, AMAZING was outselling AST each month. Perhaps the tide has turned more recently; I cannot prove that it has or hasn't and neither can Conner. UNKNOWN has fallen by the wayside because of the paper shortage. But is that the only reason? If UNK had any kind of a circulation, don't you think that Street and Smith would cut out some less popular mag and retain the other? Jumping to conclusions, I would say that Unk has become less and less popular the last few years and that AST is also on the downgrade. Don't get me wrong now, I'm not saying that the Ziff-Davis mags are going up all this time, for most assuredly the [sic] are not, BUT, doing a little guessing, I would venture the opinion that AMAZ is still outselling AST, despite MR. Conner's infalible [sic] system of canvassing a number of Chicago newsstands. Page 20
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