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MFS Bulletin, v. 2, issue 5, December 1942
MFS Bulletin, Vol. 2, Number 5 Page 4
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Ronald Clyne, young artist whose work has appeared in many fanzines, and generally very excellent, is making arrangements with the Avon Book Corporation to do some drawings for them. We wish Ron all the luck in the world, and we're sure you're with us. Come on, fans; we need news! Why not drop us a postal every so often, with a write-up of some happening of interest which occurred recently? We'd appreciate it a lot, and swift publication is assured. You'll get a free copy of the issue in which your item is used. And write-ups of the various club doings that are popping will be more than welcome. There is a possibility of weekly publication very soon, and we'll need news while it is! Drop us a postal at the earliest opportunity, inquiring.... And this issue is again going out to most all of you guys as complimentary copies. Why not send in a dime or so and assure yourself of several issues? 5c brings you 3 issues -- which is probably the lowest subscription rate in fandom. Astounding news forwarded via Futurian War Digest and S-F Quarterly, so I'd like to get a few words in edgewise. For a long time, months before we changed to Future Fantasy & Science Fiction, we'd been poflling readers on the "Science-Fiction, Fantasy Fiction, or Science- and Fantasy-Fiction" question. At first, the response was overwhelmingly ingly in favor of the combination magazine, and we made the experiment accordingly. However, for the past few month, we've been receiving more and more letters indicating a preference for science-fiction, stating that fantasy didn't seem to be the thing for present conditions, and begging us not to drop the science-fiction element entirely if we must continue to present both types. This most recent resurgence of opinion has not been from the fan element as you and I know it. It was the fan opinion that plugged for the combination magazine. But the fan audience has been dwindling, and continues to dwindle. More and more active fans are being taken for service; restrictions on military age insure that the forces will continue to go after the younger readers. And it is this younger group which (if not actually fans) is the fan-group. We cannot permit ourselves to cater to a diminishing audience; there are still many thousands of persons who read and enjoy pulp science-fiction; the continued success of the other strictly science-fiction titles in the field indicates this. We, therefore must do everything in our power to attract and retain readers of this class. Does that mean abandonment of quality standards? We think not. The success of several other titles, which also strive for as good stories as they can obtain, reassures. We must merely take care not to let ourselves become too exclusive, to issue a book which is not
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Ronald Clyne, young artist whose work has appeared in many fanzines, and generally very excellent, is making arrangements with the Avon Book Corporation to do some drawings for them. We wish Ron all the luck in the world, and we're sure you're with us. Come on, fans; we need news! Why not drop us a postal every so often, with a write-up of some happening of interest which occurred recently? We'd appreciate it a lot, and swift publication is assured. You'll get a free copy of the issue in which your item is used. And write-ups of the various club doings that are popping will be more than welcome. There is a possibility of weekly publication very soon, and we'll need news while it is! Drop us a postal at the earliest opportunity, inquiring.... And this issue is again going out to most all of you guys as complimentary copies. Why not send in a dime or so and assure yourself of several issues? 5c brings you 3 issues -- which is probably the lowest subscription rate in fandom. Astounding news forwarded via Futurian War Digest and S-F Quarterly, so I'd like to get a few words in edgewise. For a long time, months before we changed to Future Fantasy & Science Fiction, we'd been poflling readers on the "Science-Fiction, Fantasy Fiction, or Science- and Fantasy-Fiction" question. At first, the response was overwhelmingly ingly in favor of the combination magazine, and we made the experiment accordingly. However, for the past few month, we've been receiving more and more letters indicating a preference for science-fiction, stating that fantasy didn't seem to be the thing for present conditions, and begging us not to drop the science-fiction element entirely if we must continue to present both types. This most recent resurgence of opinion has not been from the fan element as you and I know it. It was the fan opinion that plugged for the combination magazine. But the fan audience has been dwindling, and continues to dwindle. More and more active fans are being taken for service; restrictions on military age insure that the forces will continue to go after the younger readers. And it is this younger group which (if not actually fans) is the fan-group. We cannot permit ourselves to cater to a diminishing audience; there are still many thousands of persons who read and enjoy pulp science-fiction; the continued success of the other strictly science-fiction titles in the field indicates this. We, therefore must do everything in our power to attract and retain readers of this class. Does that mean abandonment of quality standards? We think not. The success of several other titles, which also strive for as good stories as they can obtain, reassures. We must merely take care not to let ourselves become too exclusive, to issue a book which is not
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